Working day and night to progress your Social Media Stores is one thing. But measuring them to indicate whether they are achieving the desired success or not is the other. We should know some key performance indicators for our social media stores so that we can easily analyze the impressions, clicks, conversions, leads, and CTR scores. Analyzing these is crucial because it helps you determine whether you are going in the right direction.
So, get ready to read with me some comprehensive information about those Key Performance Indicators in this short guide. Let’s start explaining each of them one by one!
Top Key Performance Indicators To Analyze Your Social Media Store’s Credentials
It depends on what you set as a KPI to measure the overall progress of your Social Media Store. But just in case you need to understand these KPIs first, here is a detailed description of some top-performing indicators for these stores.
Famous KPIs Related To Reach
Instead of defining your own KPIs, let’s understand what you can face or which type of KPIs you can measure your overall performance of the social media store.
Reach Key Performance Indicators help you understand the best interaction of your social media accounts.
It helps you understand that YouTube Channel or growing social media store as whether it is achieving your desired objectives or not. You can see the growing YouTube Subscribers with the help of these KPIs.
For example, reach could be measuring the quantity data. This includes the number of impressions, clicks, audience growth and other performance indicators. Other than these, some of the famous reach KPIs are as follows:
- Impressions
- Followers Count
- Growth Rate of Your Audience
- Potential Reach
- Voice Sharing Over social media
Measuring Website Traffic
The following important Key performance indicator is the website traffic. Here, you set an objective that this month, I need to reach 2k traffic.
If you have installed tools like Google Analytics or Google Search Console, you will easily find whether your website is meeting that goal or not.
Measuring website traffic is not that difficult, and it helps you understand a Social Media Store’s personal website’s success.
Likes For Social Media Stores
Likes can determine how many people actually have liked your content. When you are getting more likes, it means your impact is accepted by more people.
They have engaged, paid attention, and made a contribution with a like to the post you shared on your Social Media Store.
This is, again, a good performance indicator to measure the desired performance.
Comments On Those Social Media Store Posts
In social media marketing, comments are the second great option to measure all the related KPIs.
These comments can always have a positive and negative impact on the success matrices of your Social Media Store.
If the customers are happy with your products or services, these positive comments from them will help new customers buy your products.
And these comments are entirely negative; the KPI will bring a silent disaster to your brand image.
Clicks On Social Media Store
That determines how many people actually have opened your profile and took a look. This KPI helps you understand how many visitors or clicks you are gaining each month.
If these are increasing, that means your Social Media Store’s popularity is increasing.
But if these are decreasing, that means people are not interested in visiting your brand’s profile on that Social Media channel.
Shares On Social Media Store
That means how many people have shared that Social Media Store post with their other fellows and friends.
When you have more shares for a post, it means people like it much.
On the other hand, the lower sharing rate means you are not making enough effort to leave a lasting impact. And you are not making your customers share your thoughts with others.
Mentions or Tagging
Are you famous enough with that Store on social media so that people can actually mention your account?
Yes, this is, again, a very performative way of measuring the overall worth of your Social Media Store.
A number of mentions means that people like your products and services and they are willing to share their reviews about you.
Zero mentioning means you didn’t build a brand image, and you are still struggling with making an impression on your customers.
Measuring Applause Rate
A unique KPI that measures several things like saves, retweets, adding a post to your favorite or other related stuff.
You can calculate this by using the formula of total approval status divided by the total number of followers and multiplying it by 100.
Engagement Rate For Social Media Account
This KPI measures the overall engagement of a Social Media Store.
It includes everything related to the post-interaction with the user, engagement, time spent, adding it to the favorite, and other related items.
Final Wording:
I’ll be glad if these key performance indicators will be of any help in measuring the success of your own social media store. By reading these, you can actually measure the overall metrics of an existing or newly created social media store. But if you have trouble with anything, please consider asking. We’d love to help, and we are here to help!